經(jīng)銷商專賣店選址的基本原則

富裕地區(qū)布店可較為密集，應在富裕鎮(zhèn)級以上設點，但以保證經(jīng)銷商合理贏利為前提

CLOTH SHOPS IN WEALTHY AREAS CAN BE DENSER, AND SHOULD BE SET ABOVE THE WEALTHY TOWN LEVEL, BUT TO ENSURE THAT DEALERS ARE REASONABLY PROFITABLE.

普通地區(qū)一般控制在地級市以上，店鋪地址在商業(yè)旺區(qū)或成熟的專業(yè)市場區(qū)域

ORDINARY AREAS ARE GENERALLY CONTROLLED ABOVE PREFECTURE-LEVEL CITIES, AND SHOPS ARE LOCATED IN COMMERCIAL AREAS OR MATURE PROFESSIONAL MARKET AREAS.

建店的密度應考慮盡可能共享宣傳資源，并有利于配送貨物

THE DENSITY OF BUILDING SHOPS SHOULD CONSIDER SHARING PUBLICITY RESOURCES AS MUCH AS POSSIBLE AND BE CONDUCIVE TO DISTRIBUTION OF GOODS.

當?shù)貥s星電器品牌知名度不高時一般先考慮現(xiàn)場促銷宣傳活動

LOCAL RONGXING ELECTRICAL APPLIANCES BRAND AWARENESS IS NOT HIGH WHEN THE GENERAL CONSIDERATION OF ON-SITE PROMOTIONAL ACTIVITIES

當?shù)匾陨虉鰹橹饕u場時，應考慮開發(fā)商場內(nèi)的店中店或專柜

WHEN SHOPPING MALLS ARE THE MAIN STORE, YOU SHOULD CONSIDER DEVELOPING IN-STORE STORES OR COUNTERS IN THE MALL.

經(jīng)銷商辦理專賣店資格申請時，必須對當?shù)貜N電器具銷售市場有較深入的分析

WHEN THE DEALER APPLIES FOR THE QUALIFICATION OF THE SPECIALTY STORE, IT MUST HAVE A MORE IN-DEPTH ANALYSIS OF THE LOCAL KITCHEN APPLIANCE SALES MARKET.